Poppleton & Appleby Manchester's oldest insolvency firm, needed a branding update. They asked us to create a logo that was current but portrayed their heritage and professionalism. The choice of typeface and colours were crucial to getting this right. The branding also needed to be instantly recognisable as just P&A, so we developed a logo that included both versions within the same image. We also created a branding guide and implemented the new identity across all literature, stationery, signage and online applications.