The brief was to create a high quality kitchen brochure to inspire customers by giving each range a lifestyle identity. We decided to start each introduction spread with a mood-board style montage, visually prompting the types of kitchens within each range. We also customised the page layouts and typography within each section to compliment each design style. At 172 pages this was quite a substantial project, so it was important keep each spread interesting and create maximum impact with the photography. The finished product looks fantastic and has been very well received by the sales staff and customers alike.